That’s important information for the fashion sector with more and more brands supporting charities that empower women in the UK and abroad, honing their sustainability credentials, celebrating LGBTQ consumers, embracing size diversity and inclusivity, and also using more models from black and ethnic minority backgrounds.The consumer study from cloud-based experience specialist InMoment said that UK consumers “are outshining their global peers” but also recognised the advances that have been made at companies and said that UK firms are “well aligned” with consumers, also ranking this as a major area of focus.

The company’s 2019 UK CX Trends study found that 42% of consumers say that brands’ support of environmental, social or political causes is becoming “mor…