Hugo Boss launches eco-supporting foundation, percentage of all sales to be donated

The German fashion giant — in which Britain’s Frasers Group has a sizeable holding — said that “the message is clear: we must be Bold for the Planet”.In line with this ambition – and under the umbrella of the newly established foundation – the charitable activities of the company will be extended to new partners, particularly in the fields of climate and environmental protection. 

It aims to support local, regional and global impact-driven projects, such as in the area of flood prevention, climate innovation and education or the fight against plastic pollution. It said it’s guided by the UN Sustainable Development Goals (SDGs), specifically climate action in this.CEO Daniel Grieder explained that “corporate citizenship is an integral part of our company culture…