Covid-19 leads to flurry of new developments in antiviral fashion technology

 According to data analytics company GlobalData, research into antimicrobial, antiviral and antibacterial solutions for textiles and apparel has gone into overdrive in the last few months. As well as technologies that can be applied directly to clothing in order to stop viral activity, researchers have also been exploring sanitizing products for both apparel and footwear. “This frenzied activity, which has seen new solutions rolled out in a matter of weeks as opposed to the pre-Covid timeline of several months or more, is a direct response to the pandemic, which has led to a surge in demand for such technologies to help try and restore consumer confidence,” commented GlobalData apparel correspondent Beth Wright in a release.

One of the first textile technologies which has pr…